Brand Strategy 2025

Rooted in Kerala.
Designed for the World.

Unapologetically authentic hospitality. Grounded, welcoming, and built on the spirit of the Malayalee.

The Spirit of the Malayalee

Kerala isn't just a state; it is an identity. Malayalees are a people deeply rooted in their culture, fiercely proud of their heritage, and renowned worldwide for their hospitality.

Whether in Kochi or Dubai, the concept of "Veedu" (Home) remains sacred—it is where tradition breathes, where stories are shared, and where guests are treated like family.

"Veedu & Co. is born from this pride. It is a modern tribute to the Malayalee spirit."

Design-Forward Living

Veedu & Co is a design-forward hostel brand built for young travelers, students, and working millennials who want safe, modern, well-priced accommodation without the chaos or compromises of typical hostels.

We take the “home + community + convenience” model and execute it properly — with Kerala sensibilities, modern design, and hospitality discipline.

The “Co.” in Veedu & Co isn’t a naming trick — it defines what the brand is built around:
Community. Co-living. Co-existing.

A place where people live together comfortably, safely, and with mutual respect.

Our Promise

  • 1

    Authentic

    Rooted in Kerala sensibilities, avoiding generic "hippie" tropes.

  • 2

    Professional

    Backed by Sapphire Club Hotels standards (SOPs, safety, hygiene).

  • 3

    Intentional

    Every space is designed for comfort, privacy, and community.

The Veedu Brand Ladder

Tier Name Concept Audience
Premium Veedu Signature "The Private Sanctuary" Digital Nomads, Expats, Senior Professionals
Mid/Core Veedu & Co. "The Community Hub" Young Professionals, Post-Grads
Budget Veedu Lite "The Essential Stay" Undergrads, Backpackers, Short-stay
Our Properties

The Collection

Categorized by vibe and purpose, distinct yet unified under the Veedu name.

Veedu & Co. Greens

Premium

Infopark Phase 1

"The Zen Zone." Quiet, focused, premium. Ideal for senior professionals seeking a sanctuary.

GOOGLE LISTING NAME

Veedu & Co. Greens | Premium Co-living Infopark

Veedu & Co. Social

Premium

Infopark Phase 2

"The Community Hub." High energy, large common areas. Perfect for extroverts and freshers.

GOOGLE LISTING NAME

Veedu & Co. Social | Hostel & Co-living

Veedu & Co. Central

Urban / Budget

Vazhakala (Gateway to City)

"Heart of the Action." Convenient and fast-paced. Separate buildings for Men (68 Beds) and Women (42 Beds).

GOOGLE LISTING STRATEGY (SEPARATE PINS)

Veedu & Co. Central | Ladies Hostel & PG

Veedu & Co. Central | Men's Hostel

Veedu & Co. Campus

Core / Student

Thevara (Next to College)

"Safe. Studious. Social." Exclusive Women's Hostel (38 Beds). Focused on safety and student community.

GOOGLE LISTING NAME

Veedu & Co. Campus | Ladies Hostel Thevara

Internal Branding

The Veedu Language

We strictly use the vocabulary of a traditional Kerala home to define our spaces. If this is Veedu, the kitchen must be the Adukkala.

Reception

Poomukham

"The Sit-out"

Common Area

Nadumuttam

"Central Courtyard"

Dining Hall

Oottupura

"Eating House"

Kitchen

Adukkala

"Kitchen"

Laundry

The Alakku

"The Wash"

Quiet Zone

Shanthi

"Peace"

Rooftop

Thattu

"The Deck"

Corridors

Vazhi

"The Way"